3 Copywriting Exercises To Sell Like Crazy

Copywriting Exercise #1: Write A Crappy First Draft That’s Way Too Long.

The first step in the writing process is to get it out on the page, not get it perfect.

Why? Because writing and editing are two different functions. Doing both at the same time will only slow you down. Write the shitty first draft and trust that the copywriting magic happens when you spend time editing and polishing.

Copywriting Exercise #2: Write It Rude.

If you’re trying too hard to make everyone like you, your writing will suffer. You’ll add all kinds of unnecessary parentheticals and word softeners to your message, which will make it bland and forgettable. Writing it rude and exactly how you are thinking will make you more approachable and honest. It will also give you tons of ways to let your creative juices flow. So get YOURSELF out there! 

Writing it rude will help you write more effective sales copy, faster and clearer.

To be clear, writing it rude doesn’t mean keeping it rude. Use this copywriting exercise to zoom past your inner critic and say what you want to say, without a filter.

Copywriting Exercise #3: Trim the Fat.

Once you have a first draft that contains the essence of what you want to say, it’s time to edit. Cut as many words from your copy as you can without losing the meaning of your content. Be ruthless in this exercise. Lose every unnecessary word, adverb, and cliche.